Est. MMXXVI Content & Marketing for Attorneys Vol. I

The COUNSEL Creatives — legal marketing agency for attorneys and law firms

We give attorneys the one thing their calendars won't — a presence. Filmed, written, and argued in the register of the courtroom.

Our position

Marketing that markets the practice without cheapening it. Restraint reads as authority.

i.

Fluent in law

Ethics rules, jurisdictions, practice areas — we speak the language, so nothing gets flagged.

ii.

Built for trust

Clients hire lawyers they believe. Our content earns that belief on sight.

iii.

Done-for-you

Strategy, filming, writing, posting, reporting. You show up; we do the rest.

File No. 01

One partner for the whole of your presence

Five practice areas under one retained partner — from the content on your feed to the commercial on their television, and the identity underneath it all. Tap a practice to expand.

I.

Presence & content

The daily voice of your firm — created, managed, and grown.
a
Social media content creation

Filmed, written, designed posts, reels, and carousels in your firm's register.

b
Social media management

Full-service posting, community response, and calendar — we run the accounts.

c
Email & SMS marketing

Newsletters, intake follow-up, and retention sequences — compliant and on-brand.

d
Search engine optimization

Local and practice-area SEO that meets clients the moment they search for counsel.

II.

Advertising & reach

Where your firm meets clients who aren't looking yet.
a
Google & Search Ads

High-intent campaigns built to capture clients at a defensible cost per case.

b
Meta Ads

Facebook & Instagram with precise targeting, creative testing, and real reporting.

c
Streaming commercials

Broadcast-grade spots for Hulu, Netflix, YouTube, and Peacock — targeted to your market.

III.

Creative production

The visual craft behind every placement.
a
Billboard & out-of-home

Design for billboards, transit, and print — commanding at a glance.

b
Graphic design

Ongoing design for every asset your firm needs, in one coherent system.

IV.

Brand & digital foundation

The permanent assets everything else is built upon.
a
Brand identity

Logo, palette, typography, voice — an identity as considered as the practice.

b
Website design & hosting

Custom, fast, secure firm sites built to convert — hosted and maintained by us.

V.

Firm rebrandsProject work

A complete identity rebuild — fixed scope, no retainer required.

Most firms don't need a new logo. They need to be taken seriously by a different kind of client. A rebrand is a fixed-scope project, not a retainer — and it can stand entirely on its own.

a
Positioning & discovery

Partner interviews, a read on the firms you compete against, and an honest look at how you're currently perceived. Nothing gets designed until we know what it's for.

b
Identity & messaging

Firm name, mark, palette, typography, tagline, and a messaging platform — delivered as a brand book your team can actually use.

c
Website & rollout

A new site designed, written, built, and hosted — plus collateral, signage direction, profiles, and announcement assets, launched in one coordinated moment.

See rebrand packages & pricing →
3.2×
More consults booked
15
Capabilities, one partner
90day
To a measurable lift
100%
Legal-fluent, ethics-aware
File No. 02

The receipts

Google Business Profile performance from firms we manage. Calls, clicks, and profile interactions — the metrics that turn into signed clients.

Client No. 01
Google Business Profile · 6-month view
380
Business Profile interactions
126
Website clicks from profile
47
Calls made from profile
Client No. 02
Google Business Profile · 6-month view
596
Business Profile interactions
197
Website clicks from profile
107
Calls made from profile

Verified These are real results from real clients, pulled directly from their Google Business Profile dashboards.

File No. 03

Retainers, plainly priced

Three tiers, billed monthly on a six-month minimum. Ad spend is billed separately and paid to the platforms directly.

Tier I
The BriefPresence
$2,250/mo

For the solo attorney establishing a consistent, professional presence.

  • 2 platforms managed
  • 12 posts & 4 videos / month
  • Community management
  • Monthly reporting
Choose The Brief
Tier II · Most chosen
The RetainerGrowth
$4,500/mo

For the growing firm that wants presence and lead flow, managed end to end.

  • 3–4 platforms managed
  • 12 posts & 6 videos / month
  • Local + practice-area SEO
  • Google & Meta ads managed
  • Professional headshot session
  • Monthly newsletter
Choose The Retainer
Tier III
The DocketDominance
$7,950/mo

For the firm going all-in on market share across every channel.

  • All platforms managed
  • 20 posts & 10 videos / month
  • Google, Meta & CTV ads
  • Email + SMS programs
  • Professional headshots included
  • 1 streaming commercial / yr
Choose The Docket

Land just one new client from our work, and the retainer has already paid for itself. Everything after that is profit.

File No. 04

When the whole thing needs rebuilding

A rebrand is not a new logo. It's a decision about who you want walking through the door next. Fixed scope, fixed price, no retainer required.

Tier I
The Amendment
$6,500
3–4 weeks

For firms with good bones that simply look dated.

  • Logo refresh & full mark suite
  • Palette & typography system
  • Mini brand guide
  • Social profile art
  • Letterhead & email signature
Choose The Amendment
Tier II · Most chosen
The Restatement
$16,500
6–10 weeks

For established firms repositioning entirely.

  • Everything in The Amendment
  • Full discovery & positioning
  • Tagline & messaging platform
  • Complete brand book
  • New website — design, build, copy, hosting
  • Print collateral & signage direction
Choose The Restatement
Tier III
The Charter
$24,000
8–12 weeks

For new firms and breakaway practices starting from nothing.

  • Everything in The Restatement
  • Firm name development
  • Bar-compliance review support
  • Launch campaign assets
  • Google Business Profile buildout
  • 60-day rollout support
Choose The Charter
Credit

Firms that continue with a monthly retainer receive $2,000 of the rebrand fee credited across the first three months.

Compliance

Every rebrand is designed with attorney advertising rules in mind. We flag anything warranting review — your firm's own Bar compliance review remains the final word.

Book a consult

Your practice,
on the record.

Tell us about your firm and where you want to be seen. We'll come back with a plan and a number — no pressure, no jargon.

Rather just talk?
Book a 30-min call →
Pick a time that works — straight onto our calendar.

"The firm behind the firm."